Keep the offline business, but please expand in the online business

Some companies just won’t get on this train of social media and search. Some companies are just too ignorant, too arrogant and too self indulging to understand that the future does not lie in the past, but in the future. Adapting has always been the human beings way of survival. It plays out in all parts of our society. Europe was leading until the kings, church and queen stuff made the “janks” want to turn on us and become a republic. They then ruled the world until now when we see the Chinese take over as they change, they adapt and most of all, they adopt better practices instead of relying on best practices.

Goals and Measurement of Social Media

Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.

Web Analytics Wednesday presentation on Social Media Perspectives

My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.

The Mindset of an Online Consumer in Social Media

If you are looking to convert through social media, you have to recognize that it is a completely different task than converting traffic from a search engine.
In this post I will quickly run through two situations where the mindset of a person will enable you to make a sale through social media.

The must have buy
The [...]