5 Hints on why Gangster Rap and Social media go hand in hand
By Jesper Astrom at 8 January, 2010, 8:00 am
As you all know by now, it’s the level of gangster rapper in you that makes you succeed or fail in social media. I am going to make 10 strong arguments to why this is the case. But first put on this track, kick back and read this 5 bullet advice stack.
Read More >>Irrational Conversion from a User perspective at #Searchmeet
By Jesper Astrom at 29 November, 2009, 3:27 am
On Saturday (28th of November) I held a talk at Searchmeet in Stockholm arranged by Per, Simon and Johan. They had done an excellent job finding speakers that would compliment each other in a good way and make this the best conference I have been attending for a really long time.
Read More >>Bob Dylan’s take on Social Media
By Jesper Astrom at 12 November, 2009, 10:21 pm
Just press play on this one and then start reading the text below. If you’re one of those struggling “social web advocates” out there. Just keep this in mind whilst on your way to work in the morning. I have this text on the cubical wall in my work area. I read it through every day. I smile at it and I am happy to know that I was late in figuring this one out. Bob Dylan already thought about this soooooo long ago that I wasn’t even born. The times are changing… and even though this is another version than the one that Bob does himself…. since it is evening when I am writing this post… this is the most suitable…
Read More >>How to create a Facebook Fan Page in 11 steps
By Jesper Astrom at 12 November, 2009, 9:10 pm
How to create a Facebook Fan Page from scratch. A complete tutorial with images from Facebook and with detailed descriptions on how to do the basic setup of your Facebook page. Facebook pages are one of the key features when engaging your company in social media. It is a simple way to get up and running in a very limited time. This post is the first in a series about Facebook Fan Pages. The index for this tutorial will be listed under the Social Media option in the top navigation.
Read More >>Diminishing returns to scale, and the User as a Fish
By Jesper Astrom at 10 November, 2009, 3:00 pm
I wrote my final university paper on fish, eco labels and international trade. I found that fish are fish and thus belong to no one before they’re in the net, eco labels do create some wickeid kind of price premium and it is actually better to invest in industry than fishery in Tanzania.
This post is an attempt to connect international trade of fish with eco labels and social media.
Read More >>13 Advice when Link building through Social Media
By Jesper Astrom at 4 November, 2009, 10:15 pm
Building links through social media is one of the most difficult practices out there. Here is a little example of how it could be done and what you should think about when trying to utilize the social capital of dialogue marketing for link building purposes.
I know the genuine people out there feel like I am an asshole for writing this post in such a cynical way. However, I am not really writing it for you. I am writing this post for those of you who struggle every day to build links that aren’t happy about your situation and want to try something new. Focus on person and not on page.
Read More >>It’s Tiger Woods that have a Glitch, Not the Game – Jesus Shot, EA Games
By Jesper Astrom at 25 October, 2009, 9:53 pm
The “Jesus Shot” by Tiger Woods is one of the more viral and funny videos from a company in YouTube’s history.
Now, EA wanted to “prove” that there was no glitch in their game, and that Tiger Woods is “Just that good”.
Think again EA Sports. The glitch is not in the game. It is in Tiger Woods, and one of my golf playing friends had the decency to bring this to my attention.
Read More >>Social media doesn’t change the game
By Jesper Astrom at 4 October, 2009, 3:39 pm
What has social media really done in terms of changing the media landscape and how it influences us.
Read More >>Email and Social media
By Jesper Astrom at 29 September, 2009, 6:30 pm
Email and social media has a positive relationship with regards to usage and consumption. This blog post tries to explain why this is so.
Read More >>Social media Automation
By Jesper Astrom at 13 September, 2009, 9:00 am
What is a good Social media Automation? What can be automated and what can not be automated online. My simplest answer is that everything can be automated. But most stuff shouldn’t be.
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