I went to the SEM conference last week and held two talks. This is the second one I held. It might not seem like this presentation is about analytics at all, but it really is… I promise. The thing is that I feel that too many presentations on analysis and metrics are about data and [...]

I’ve finally come around to reading a sneak preview of Brian Cliftons book about advanced metrics and Google Analytics. Actually, I shouldn’t use the word advanced as it might fear some of you potential readers out of reading this book.