Social Media is a debated topic and because of its immature nature, there is a lot of discussion going on about what social media or the social web is really all about. This presentation takes aim at three of the perspectives available in this dialogue.
Whether you use corporate blogs, micro blogs or a corporate profile on LinkedIn, Plaxo or Facebook in order to communicate with your target audience through social media, you really should do something. You will find that you will be able to communicate with multiple target groups at the same time as you will be able to set structured and measurable KPIs for your communication efforts. Finally, you will be able to increase the people you reach, know if you’ve reached them and if they have completed your desired task, and do this, spending less time at work.
You have to be social! Ie. you have to communicate two ways with your audiences. There are several tools to help you along the way, and I will list a lot of them in individual posts. You will find that there are too many ways in which you can simplyfy your communication through social media that the real question in a couple of years will be whether or not you should use 70-80% of your communication budget for this purpose rather than try it at all.
As most of the people you encounter in social media are information prone, there are a couple of steps you will have to go through in order to convert these users into customers. The benefit when working through social media, rather than the search engines, is that you know right away who your contact is. You don’t have to convert them from suspect into prospect as you allready know who they are. The main task when working with conversion through social media is to convert the information seeker, social bookmarker and networker into a recurring customer!