Goals and Measurement of Social Media

Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.

Bye bye Best Practice – all hail social media

Bye bye Best Practice – all hail social media

Best practice is a term that has originally described a method or a process “…that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc.” The idea is that there is some way in which you can do something that will result in better outcome than all other ways of wanting to produce that specific outcome.

Talk at #eMetrics Stockholm, October 2009

There has been a lot of talk by so called social media gurus that social media cannot be measured in terms of ROI. I believe this to be far from accruate. I really wish I could have taken a recording from todays presentation to add to this slideshare document but I simply didn’t bring my camera or my pocket memory.

Who wants to pay for the profits?

Social media gives the market next to perfect information. Who wants to pay for the profits created by non-transparent business models? Who wants to pay for shit they do not want when they can buy shit they do want to the same price?

Top 10 Power Users on #Digg

I created a Prezi about Power users on Digg… Probably not even funny for those of you who are a part of digg :). However, I had loads of fun creating it, and I suppose that’s all that matters.