Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.
Best practice is a term that has originally described a method or a process “…that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc.” The idea is that there is some way in which you can do something that will result in better outcome than all other ways of wanting to produce that specific outcome.
There has been a lot of talk by so called social media gurus that social media cannot be measured in terms of ROI. I believe this to be far from accruate. I really wish I could have taken a recording from todays presentation to add to this slideshare document but I simply didn’t bring my camera or my pocket memory.