Jesper Åström Tweet This blog post is written from the bottom of my heart out of frustration, satisfaction and out of the ultimate affection I feel for one of our clients. I simply love them as people and as a brand. Launching Bopmodels Yesterday we launched an application for Halebop – one of our clients. The application … Read more
Tweet Just got a tip from a friend that ends my celebration abruptly. The United States Attorney Southern District of New York has just indicted the three major poker rooms in the world with charges that are completely insane. If this indictment goes through it might mean the end of poker online as we know … Read more
Tweet Well. The formula is actually quite simple. You work with some of the most devoted creative people you’ve ever been around, you hang around for a year or two and woops. There it is. This blog post is about what happened last night. Honesty got nominated for an advertising award a couple of weeks … Read more
Tweet A few days ago I found the inspiration to play music again. Staying in line with what I’ve said previously, I am going to make some more “personal posts” in this blog. Although completely irrelevant to some of you out there, it helps my view count on YouTube, plus, perhaps, shows that there is … Read more
Tweet The long awaited Pepsi Refresh Project comes to Sweden. I am happy to say that I am a part of the team working on it. For those of you who do not know what the Pepsi Refresh Project is (or PRP)…. it is a project where Pepsi takes a part of its marketing budget … Read more
Tweet Facebook just hired Mark D’Arcy to work on creative advertising solutions for partners. Boy is he needed. This is my open letter to him and what I wish Facebook would do the coming years, starting with today. I know it might be a lot to ask of a person who has just started at … Read more
Tweet I see a link to an article or blogpost bashing SEO as a practice just about every week. I have started to care. In the beginning I didn’t, but considering I hear so much bs from so many people right now I have to write something. SEO is only partially Google optimization. It is … Read more
Tweet If I would have told you two years ago that in 2011, one of the leading e-commerce companies in the Nordics, would be a catalog/distance retail company, it would probably not seem too far stretched. However, when you consider this specific company, the kind of clothes they retail and their target group, I assume, … Read more
Tweet Facebook Deals were introduced just a few months ago and is yet to be rolled out in many countries. There aren’t any real cases to be spoken of, but the potential of connecting the online to the offline makes Deals important enough to not look away from. This article will discuss some of this … Read more
Tweet As you all know, I don’t care too much about rules when I test the boundaries of what is doable in the online environment. Today, I got busted in one of my attempts to create a viral video. Here is the story. Showing signs of becoming a viral video I saw a clip about … Read more