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#blog100

Attribution modeling – Discovery and last click #blogg100

by Jesper Åström

Tweet For those of you who are trying to figure out where to spend your media money in 2017, this article might have some insights for you. Summary of a very long article You need to purchase traffic using different bidding techniques in order to lower costs and have the best kinds of incentives throughout … Read more

Categories #blog100, Internet Marketing Leave a comment

Psychographic targeting for the poor man – Cambridge analytica without cash #blogg100

by Jesper Åström

Tweet So, I am sure you’ve heard about Cambridge Analytica and the way that they helped Donald Trump achieve victory in the US presidential election. Now, most of us aren’t billionaires and most of us don’t have connections like Steve Bannon. Yet, most of us would like to deliver relevant ads to people based on … Read more

Categories #blog100, Internet Marketing 1 Comment

Answering 100 questions in 100 days #blogg100

by Jesper Åström
#BLOGG100

Tweet This blog post is a part of the Swedish initiative #blog100 which was founded by the blogger Fredrik Wass in 2011 (if you need it, Google Translate it) as a challenge to blog every day for 100 days. The only other year I tried to fulfill the challenge, I decided to write 100 guest posts … Read more

Categories #blog100, Video Cast, YouTube Leave a comment

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