Tweet If you are looking to find audiences for your targeting of ads through Google Ads products, then the Interest reports section might very well be the place for you. There are essentially three types of “Interests” that are defined by Google Analytics. Affinity Interest In-Market Interest Other Interest In the video above I go … Read more
Tweet If you are to measure whether or not you are on the right path, it is good to know where you’re going. Goals will help you do that… Goals in Google Analytics are no different. If you want to create a full Audit of your Google Analytics account you can probably find some help … Read more
Tweet Have you ever wanted to get Facebook Insights into Google Data Studio? Well, there is no real direct way of doing it. You can always subscribe to Supermetrics and harvest the data through their service, but if you don’t want to pay their fees, there is actually a way to do it manually. This … Read more
Tweet Creating an Audience in Google Analytics that can be used as a secondary dimension, as a retargeting audience in Google Search Ads or Google Display & Video 360 is fairly simple. All you have to do is to follow the steps in this video. 1. Start out by visiting your Admin section of your … Read more
Tweet The Demographics report in Google analytics will show you an approximation of the gender and the age of your visitors. This data alone doesn’t tell you that much, but if you combine it with other data using segments and audiences you will be able to draw some pretty good generalisations about the group of … Read more
In Google Analytics, the term “Active users” appear in two different places and mean two different things.
Tweet If you want to know how the new users during a specific period of time are interacting with your website the Cohort report in Google Analytics is a great place to begin. Together with Segments it is one of the most powerful reports that exist in analytics when you want to study a specific … Read more
Tweet The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently a maximum of 90 days). Using the Life Time Value report for B2C Depending upon what business you are, you have different types of value … Read more
Tweet The User flow report in Google Analytics help us understand how users move through different types of content on a website. This is one of those report that exist in two different places. Once under Audience where it focuses on your audience and their Nationality as a break down. When the standard Dimension is … Read more
Tweet Just as with many other terms, the term “Behavior” is used with different meaning in different places in Google Analytics. The version I am explaining in this article is the option you can click under the main category Audience in the left hand navigation. Under this sub-menu you can find three different reports that … Read more