As the many cases of late tell us, corporations aren’t ready for social media. Not the least bit. The surprise to me is that people aren’t adapting like they usually do. They are joining forces. I mean, corporations had PR crises before social media. But they could play them in a not so public way. Nowadays, they have to talk directly to the customers, and the HAVE to, as the customers join forces and become a force.
So what is it that makes smart people at corporations make bad decisions? I mean, otherwise smart people that know all the rules of engagement, and are highly skilled to maneuver even the most sneaky of sneaky journalists.
My answer to that question is the in-betweens.