Social Communication

Social Communication concludes how to use Social media in your corporate communication efforts. This section will give you information on how to work with blogs, social networks and other social media types.

PARTY your way to Social media Success

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For a long time I have tried to find a common ground for all successful Internet social media projects out there. What do they provide to their users that other projects do not? What do they give? What values do they bring? I guess this is a far from complete model, but as I finalized it I realized that the first letters in the words spelled PARTY and thus I got inspiration to this blog post.

Explaining the PARTY success model is quite easy, and I cannot find a single successful social media project that do not fullfil all of these criterias. Likewise non-successful social media projects fail on one or more of the criteria.

PARTY success model Explained
I will try to briefly explain each one of the letters in the PARTY success model. I will not get into defining what I believe is success. But considering my usual greed, it involves some kind of positive balance sheet as well as being highly popular.

Read morePARTY your way to Social media Success

3 Rules of LinkedIn Recruitment

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Are you looking to recruit people through the web I suggest you have a look at LinkedIn. The past week I have been contacted by three recruiters through that community. One was very professional, but the other two were horrible. I will describe below what the good example did. I will however not mention who it was or from what company. Perhaps I will add that later on if I get ok from the person.

Anyways, here we go!

The First Rule of LinkedIn Recruitment – The subject and introduction
Try to be to the point. It should be obvious in the subject what your intentions are. Phrases such as “Recruitment opportunity” or “Job opportunity” or similar, the title of the position followed by the name of the company hiring.

A perfect title should look like this:

Read more3 Rules of LinkedIn Recruitment

Don’t do a workshop, do a workshow

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I am really looking forward to the first workshow that a company streams out over the web, allowing for interaction between people watching and people taking part of the workshow. Basically, the main idea with a workshow is quite simple. It is about a companys marketing or PR-department meeting up, like we allways do, and have a workshop. The only difference is that we stream it on the web, allowing us to get the answers to all those questions we try to solve.

Read moreDon’t do a workshop, do a workshow

Why good Webmasters Love the DiggBar

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The diggbar has been the centre of some discussion since it got implemented by digg a couple of weeks ago. Basically the critizism is based on the fact that digg puts a digg-url on in the url-feild on top in the browser instead of making it the page url. The main argument is that people will link to digg instead of linking to the content website.

Diggbar link love dilemma
Linklove is power in Google and thus for competing verticals, this digg link love is crucial to stay on top of the SERPs. I can somehow understand that you get a bit queezy about this. But seriously, stop complaining, there are solutions. I don’t like whining, I like improving and thus enabling the best of both worlds. Firstly, the super diggbar with the related articles, the easy to use digg function, the possibility to actually read full-lenght articles and still not have to browse back to Digg for more goodies. Secondly if I was you, I would rather start working with my landing pages to appeal to social media traffic.

Here are three ways which in combination with the diggbar really optimizes your visibility on the web.

Read moreWhy good Webmasters Love the DiggBar

Collaborative Brand Building through Social Media

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I read an insightful blog post a couple of weeks ago about collaborative brands on the modern web. The whole point of the story was that corporations no longer own brands, the people using them do. Corporations who want to have any say about their own brand should be able to work in collaboration with the users of the brand. The big question is whether or not corporations dare to let their brands go.

In this post I aim to apply the thoughts about collaborative brand building so that some of you get a bit of a better picture of what this really means. This post will not give you the insightful/philosophical view. If you want that, read the other post. This will take a practical approach. As usual.

(I am therefore sorry if this post do not do it’s original ANY justice whatsoever…)

How to build a Collaborative Brand through Social Media
Well it is easy. You know your brand today consists of several components.

Read moreCollaborative Brand Building through Social Media

How to build a communicative Social Media Newsroom? #sbosm

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There is a misconception that is widespread about what a social media newsroom really is all about. Essentially most discussions are about making news publication techniques more similar to blogging. Now, I dislike this idea (allthough I fully respect the initiatives), as I believe that a corporation will never be able to maintain the personal touch that a blogger will be able to. No one should fool anyone that a social media newsroom – if only a blog tool/publishing tool – will solve ANY of your communication problems in social media.

Social media newsroom – the lack of socializing
Without a monitoring add on to the newsroom, it is worthless. A social media newsroom should be about dialogue. Without knowing what people are saying about you, you have nothing to publish. Period! If you are just going to publish your news releases with some rich media add ons, you can do what you’ve allways done. By doing what GM or Electrolux are doing, you are NOT socializing. You are posting.

Don’t get me wrong. I LOVE these companies as they actually try. Posting is excellent for distribution purposes but posting is not in itself social. However, if you are posting you should really think of the following:

  • Search Engine Optimization is crucial
  • Domainstructure is essential – steal as many hits in the SERP as possible
  • Cross-linking and semantic keyword-linking such as co-citation is a must
  • Use a strong platform to post news – PRWeb, PRNewswire etc.
  • ..or use another strong domain that you own – to cover several SERP hits you need to publish unique content on different places
  • Read the following post for more detail: Releasing News through Social Media
  • Investigate what keywords people use – USE these keywords – NO company slogans in titles

Social media newsroom – the monitoring solution
Now I don’t opinionize in this blog. (who am I fooling…) I give advice and write “how-to” posts. Hence, here we go! I am about to reveal one of my big secrets that everyone should allready know about as it is TOO obvious not to notice.

Read moreHow to build a communicative Social Media Newsroom? #sbosm

Starting an online dialogue

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As you might allready know, it is sometimes quite difficult to find things to talk about with people. Generally, it is not a good idea to talk about the weather all the time. It might be especially difficult, for a corperation to find things to talk about with potential customers and ambassadors for their cause.

My general advice when it comes to starting a dialogue is – patience. Social media is not a phenomenon that makes everyone super social, allthough some evangelists try to make this point. Wait untill people talk about you untill you start talking to them. This is especially important if you want to use social media to promote your brand or some of your products.

Read moreStarting an online dialogue

Releasing News through Social Media

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Acting with a Social Pressrelease
As most social media depends upon dialogue, some kind of interaction between two or more people has to take place. In most cases this kind of interaction takes place with one person takes an action which is followed by a reaction, which can then be followed by another reaction etc. This chain of actions and reactions constitutes the social aspects of communicative exchange we use the internet and its social technologies to achieve.

This blogpost will focus on a good way of taking the first action in this chain of dialogue, namely through a Social Pressrelease.


Source image : Masternewmedia.org

What you need in order to release your social pressrelease
There are some props you should acquire before getting started. All of the listed accounts and services are free of charge, eventhough the work it takes to assemble them all, and optimize them might come with some kind of consultancy fee if you are lazy or just don’t have the time. (More on how to hire Jesper Åström hehe…)

Accounts you need:

  • Three blog accounts on three different platforms, such as WordPress, Typepad or Blogger
  • One account at a listed press service such as Cision, PR Newswire, PR Web or Newsdesk (this might actually cost you a buck or twohundred)
  • Four neatly written, highly keyword dense and semantically related press releases (one main release with the really important piece of information that you would like to spread)
  • Accounts on digg and stumbleupon
  • An account on friendfeed
  • An account on Bloggy, Twitter, Jaiku or any other microblog out there

Read moreReleasing News through Social Media