Openleaks – A new era begins

The past few months have been full of stories about the website Wikileaks. Personally I think Assange is a hoax. After watching a couple of interviews with him, it is evident he has no good intentions, but focus on building the myth about himself. Neither do I necessarily like the idea of government and corporate information leaking onto the web.

Who wants to pay for the profits?

Some economics
In a perfect market economy, the price we pay equals the marginal cost of producing that last piece of product put out on the market. Profits are created where there is an inbalance between supply and demand in the market. In theory, supply will increase as long as there are profits to be made.

In reality however, this has not been a likely scenario as the perfect market needs complete information. In a world where there has been a lack of information, profits have been possible as demand or supply has not been transparent.

Now watch this video:

The long tail theory that Clay Shirky is talking about in his video above would incur that we should expect that the future will bring a next to perfect supply of information about both supply and demand. Thus, profits that are constructed from non-transparent institutions, or producing business models, will diminish over time.

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Un-brandjack your brand on Twitter

There has been a lot of talk about brandjacking on Twitter lately. Some of it is really interesting to follow as many companies seem not to care. If you are a company that cares however, and your brand feels important to you, and you are desparate, because your brand is jacked and you really want to tweet. What should you do?

Stay calm. Dr Jesper is here to help. I have done this and this works. This is the “How to Un-brandjack your brand on Twitter”.

How to un-brandjack your brand on Twitter

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Web Analytics Wednesday presentation on Social Media Perspectives

Picture taken from another speach I made at Göteborg University to a bunch of professors.

I held a talk on social media perspectives on the 15th of April. The audience consisted of a group of web analysts engaged in the network Web analytics wednesday. Below is the presentation that I shared with them. (Now translated into English)

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How to work with Social Media Buttons


I was talking over Skype with my friend Peter Einarsson the other day. He asked me whether or not to use the ShareThis plugin for WordPress installations and social media buttons. Quite frankly, I get this question quite a lot as it is very simple to add the ShareThis plugin to a blog or a website. It is almost automagic. All hail to the ShareThis ppl for producing such an easy to install plugin.

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Applied Linked Data

My thoughts have been spinning around KPIs and Social media the past few weeks. Today however, I saw this TED-talk which put the dot over the i when talking about the true importance and difference in the shift between Web 1.0 and Web 2.0. Social media, as a child to Web 2.0 is really all about LINKED DATA.

Applying Linked Data
When talking about applying linked data, Tim Berners-Lee says that you should make your data available. Corporations have done this for years, but they have done it in formats that are not very good. Usually it is the quarterly reports that are posted to the website in excel-format so that any analyst in the world can download them and do their funky stuff with the numbers to come up with their analysis. So this is nothing new for corporations. (or is it..?)

What you have to do is 1. make that same data available in a database, 2. open the database so that people can extract data from it, 3. tag your data, or even better, let your users tag your data so that it naturally relates to other data in other databases.

This way, you will not only get the good juicy visibility that you so much strive for. People will actually make use of your data and other people will like both you and those people making use of your data a little bit longer.

What kind of data?
For those of you without imagination think that I am still talking about the quarterly reports when I’m talking about the data. Your thoughts are now circling around why the fuck anyone who is not an analyst would like to look at your data. You might even be repelled or scared of these unknown interested people. Well, there are 9 billion people in the world, and a lot of them have way sicker interests than digging through data, so I believe that you will even have a normal crowd playing with your quarterly reports.

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