The past few months have been full of stories about the website Wikileaks. Personally I think Assange is a hoax. After watching a couple of interviews with him, it is evident he has no good intentions, but focus on building the myth about himself. Neither do I necessarily like the idea of government and corporate information leaking onto the web.
Social Information covers how you can extract information from key target groups using social media as your way of maintaining and increasing your knowledge about your key stakeholders.
My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.