This blog post is perhaps more about how affiliates have to adjust their business models to fit the social media landscape. Most of them have been spoiled by the simplicity of working in an SEO friendly world, however as SEO is becoming increasingly dependent upon social interactions with users, the affiliates who wish to have a lasting life, might just want to read further.
In reality, social media is not fast, it is not like a grilling party and it is not the most suitable forum for creating lasting relationships with your customers. The success stories I have seen, and the selling practices I have engaged in, so far, that have been truly successful, are all connected with direct call to action and sales cycles. They have completely lacked the remarkable content, nor have they focused on transparency.