I read an insightful blog post a couple of weeks ago about collaborative brands on the modern web. The whole point of the story was that corporations no longer own brands, the people using them do. Corporations who want to have any say about their own brand should be able to work in collaboration with the users of the brand. The big question is whether or not corporations dare to let their brands go.
In this post I aim to apply the thoughts about collaborative brand building so that some of you get a bit of a better picture of what this really means. This post will not give you the insightful/philosophical view. If you want that, read the other post. This will take a practical approach. As usual.
(I am therefore sorry if this post do not do it’s original ANY justice whatsoever…)
How to build a Collaborative Brand through Social Media
Well it is easy. You know your brand today consists of several components.