8 Obvious Reasons to why your Traffic Don’t Convert

This list is aimed towards you who work with conversion or eCommerce and need help with troubleshooting why your pages aren’t converting. These are some of the obvious reasons you might want to check out first before moving onto more advanced test and targeting.

Conversion of online traffic is and has always been a hot topic. This list aims at giving you some advice along the way.

The 80 dollar Waste of money on Online Advertising

There is a 80:1 relationship on how much money companies spend on marketing for people to visit their website and how much they spend on actually converting them when they get there. That’s a sick relationship right? That’s like going to the pub, putting on the best behavior, being generous, hitting on the most beautiful girl at the place and getting her to come with you home, only for you to live in a dirty shack where your skidding tracked boxers are laying there in the hallway, there is hair all over the toilet and long hairs in different color all over the bed. IDIOTIC if you want to get laid right? So why do we behave exactly like that when it comes to money spend and the web?

How to Convert a Social Media User into a Buyer

Have you ever wondered why your digg or stumble traffic does not buy your stuff when on your website? Here is the foundation to my view on how you should go about converting social media users into buyers in theory. In later posts I will talk about how you should do this practically.

Previously I have been talking about The Mindset of an Online Consumer in Social Media in a previous entry. This entry however will take a deeper look into how you make your social media user become a returning customer just as you are converting your SEO-traffic today. If you are not converting your SEO-traffic today, well, then perhaps this will give you some insight too.

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The Mindset of an Online Consumer in Social Media

If you are looking to convert through social media, you have to recognize that it is a completely different task than converting traffic from a search engine.

In this post I will quickly run through two situations where the mindset of a person will enable you to make a sale through social media.

  • The must have buy
  • The viral buy

The mindset
First of all you have to take the mindset of people engaged in social media into consideration. Imagine the off line activity when you sit with your loved one in a restaurant and all of a sudden one of those flower guys shows up to harrass you.

In any circumstance other than this one you would probably flick him off and hope he/she goes to hell for intruding with a sales proposal whilst you are trying to engage in some quality time with your babe. However, you see your loved ones face, how desparately he/she wants a flower, whether or not

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