When I think of launching a new Facebook page I think of three steps. This post discuss how you can turn a fan into a returning customer. Is remarkable content really the key? Can you not sell through social media? This post is opinions based on the experiences I’ve had. Please feel free to comment.
The other day I got asked a question: “How resilient are you?”. The question was asked to me in a friendly environment, but it made me really start thinking. Why should anyone be asked to be resilient in the modern business environment? How can it even be an option to be resilient? Why should it be a trait to be resilient? Nothing in life should be about being resilient and nothing, I repeat nothing, in business should be so.
Business shall be about making money. Nothing more, nothing less. You can decide if you want to make that money in a decent manner or if you want to make that money in a dirty manner. That is completely up to you as an entrepreneur. The bottom line however is that you try to create the best product there is, with the buying consumer in mind. You aim to get the highest possible revenue out of some sort of input. That’s business.
Had some fun cutting down some clips I found on YouTube tonight. As I was playing around I thought of an idea to actually try to break down what differs companies that make money and the ones that do not make money from social media. This first episode deals with the fact that you have to set up goals that are connected with your business strategy and overall business goals as well as measure how you’re moving towards these goals with the help of Social Media KPIs.
My theory is that there are three major voices in the social media debate right now. There are the evangelists, the marketers and then a group I would like to call Dr Data. This presentation tries to tell the story of how these three groups communicate what social media is, what is its value and also how it should be measured.