Extend your Facebook Page with Applications. This post takes you through the steps you need to know in order to publish your own customizations to your Facebok Page.
There are a couple of ways in which you can and should extend your Facebook Page. Especially when you’re working with driving business through you engagement in the social web. Remember that most of your business/sales are conducted through an opt-in scenario where you should keep your target person entertained, happy or inspired until they are in the mood of buying. That way you’ll make sure you’re top of mind in talks about your sector or when the person him-/herself is in the mood for buying.