Web Analytics Wednesday presentation on Social Media Perspectives


Picture taken from another speach I made at Göteborg University to a bunch of professors.

I held a talk on social media perspectives on the 15th of April. The audience consisted of a group of web analysts engaged in the network Web analytics wednesday. Below is the presentation that I shared with them. (Now translated into English)

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The Rational of Irrational Social Media KPIs

Irrational economic decisions are made all the time in order to get something now, that will really cost us more in the long run than the value it gives us right away. Theories on irrational economic decisions are quite interesting when discussing social media KPIs as the basis of recommendation, word-of-mouth marketing, which is the basis of social media marketing, is really quite irrational in itself.

It is all about creating an artificial value that is placed on top of an actual value. I feel I need an example for this one.

The example of the Red ball
Imagine a red ball. It is spherical and red. Now imagine another red ball. It is spherical and red. Which ball is worth the most?

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