The other day I got asked a question: “How resilient are you?”. The question was asked to me in a friendly environment, but it made me really start thinking. Why should anyone be asked to be resilient in the modern business environment? How can it even be an option to be resilient? Why should it be a trait to be resilient? Nothing in life should be about being resilient and nothing, I repeat nothing, in business should be so.
Business shall be about making money. Nothing more, nothing less. You can decide if you want to make that money in a decent manner or if you want to make that money in a dirty manner. That is completely up to you as an entrepreneur. The bottom line however is that you try to create the best product there is, with the buying consumer in mind. You aim to get the highest possible revenue out of some sort of input. That’s business.