Sales online

What is it to be resilient?

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The other day I got asked a question: “How resilient are you?”. The question was asked to me in a friendly environment, but it made me really start thinking. Why should anyone be asked to be resilient in the modern business environment? How can it even be an option to be resilient? Why should it be a trait to be resilient? Nothing in life should be about being resilient and nothing, I repeat nothing, in business should be so.

Business shall be about making money. Nothing more, nothing less. You can decide if you want to make that money in a decent manner or if you want to make that money in a dirty manner. That is completely up to you as an entrepreneur. The bottom line however is that you try to create the best product there is, with the buying consumer in mind. You aim to get the highest possible revenue out of some sort of input. That’s business.

The 80 dollar Waste of money on Online Advertising

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There is a 80:1 relationship on how much money companies spend on marketing for people to visit their website and how much they spend on actually converting them when they get there. That’s a sick relationship right? That’s like going to the pub, putting on the best behavior, being generous, hitting on the most beautiful girl at the place and getting her to come with you home, only for you to live in a dirty shack where your skidding tracked boxers are laying there in the hallway, there is hair all over the toilet and long hairs in different color all over the bed. IDIOTIC if you want to get laid right? So why do we behave exactly like that when it comes to money spend and the web?