I talked to Christian Rudolf tonight about search. It is not uncommon that we talk about links, blog posts and what is happening in the onlinedom. We started talking about what the true essence of search optimization is really about. We both agree that it is about meeting the visitor with exactly the content they want to find for that query. In many cases we believe we are better than Google at determining this for the simple reason that we are people and they are mainly an algorithm.
There is a lot of talk about search engines and spam. Matt Cutts works his butt off trying to rid the SERPs of manipulation. On my end of the spectra, I am quite concerned. Not about the manipulation, but I am concerned of the measures being taken against it. Why do I say this? Well, basically the problem lies within links and the value that Google gives them.
Duplicate content does penalize your website if your content exist on another strong domain. With penalization I mean that Google would push my page downwards in the SERPs because of that the content exists elsewhere. This means that if my content was supposed to be on page 1, then it is all of a sudden on page 3 or 5 or 10 or not in the index at all. with filtering they mean that you get grouped under the little thing called “similar” in the SERP snippet.