First off I wanted to talk about viral campaigns and how to generate traffic through them. I talked about my 5 C’s for viral marketing (book still not out … doh…) and I discussed how one could start the analysis by answering the question of where the problem really is.
In reality, social media is not fast, it is not like a grilling party and it is not the most suitable forum for creating lasting relationships with your customers. The success stories I have seen, and the selling practices I have engaged in, so far, that have been truly successful, are all connected with direct call to action and sales cycles. They have completely lacked the remarkable content, nor have they focused on transparency.
Tweet I went to the SEM conference last week and held two talks. This is the second one I held. It might not seem like this presentation is about analytics at all, but it really is… I promise. The thing is that I feel that too many presentations on analysis and metrics are about data … Read more
Tweet I had a talk at searchmeet about the foundation of conversion theory a couple of weeks ago. Basically I say that we need to meet the user where they enter the website, not only based on what page they enter but through what source they enter. Then we need to take into consideration in … Read more
Here is an extremely helpful tool I have completely missed out on so far in Google Analytics. Annotations is one of those things that makes your stats understandable and shareable within your organization. We cannot see similar functionality in other tools out there and Google are currently really pushing to become the number one in Analytics online.