I’ve had better presentations in my life. That’s for sure. But I guess we had some fun anyhow. I think I somewhat dissed Twitter. The group had a valid point that there are many decision makers engaged in Twitter, even over in Sweden. I still think the priority has to be to make strategies that are more focused towards the phenomenon rather than the tool with which you work. I don’t think I managed to get that through, but I rather instinctively reacted negatively towards Twitter. Sry bout that you guy’s who joined in.
I am currently heading towards Göteborg in the south west of Sweden. I am on the train, working away on my cpu. The presentation today was all about Social Media Strategy. Not in the sense that you should cover every aspect of what will happen once you engage in social media, but it breaks down some of the core questions you should answer before you set out.