Social Psychology

Playing the Social Commerce Game

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I’ve spent the past few days reading some new books I got from Amazon. They are all about social psychology/psychology and economics. Most of you don’t know this, but economics is my true kick ass drug in life. The latest book I read on the topic is about irrational decisions, or moreover, decisions that we make based on norms.

So how is this in any way related to what we do in social media and the search engines? Well it has everything to do with what we do. When it all boils down to the core of what we’re trying to achieve, we have to deal with people. If we want to make money in the process we also have to engage in some kind of economic decision making process with our users, fans, searchers or followers.