Are Facebook Ads the new Black? Well in this post we take one step into creating your first Facebook Ad campaign. It is not a complete guide but it gives you those first steps and hints on how to create and target your first Facebook Ad Campaign.
To start off, Facebook Ads are not something you should start out doing like you target keyword searches in normal PPC campaigns. If you do so you will most likely fail, or run super expensive campaigns. I ran my first Facebook Ads campaign with a voucher. The complete budget was spent in a day and although I had gained 100 000 something displays of my Facebook Ad, I had only received 2 or three clicks. What did I do wrong?