SEO, eMail & Social media by Jesper Åström

5 Win Back eMail Campaign Examples

A win back e-mail campaign is a set up that helps you recover people that have 1. either dropped out of your e-mail send list or 2. stopped using one or several of your services on your website. Win-back campaigns are almost always automated and they should be as they would otherwise take far too much of your time.

This blog post aims at giving you 5 examples of when and how you can use win back e-mail campaigns. I will try to give you some insight to how I build win back campaigns and hopefully give you one example that works for you.

12 Hours of Matt Cutts can Make you see stuff

Ok, I’ll have to break e-mail week for this… I like watching clips on YouTube. A couple of weeks ago I spent watching 12 hours of video from the Google Webmaster Help channel. Yes, that means all of it. (yes… I am sick…)

I truly feel like I am onto something, but before I draw any conclusions I probably must watch the videos one more time. NOT… But, since I take pride out of making fun of people who think Google and Matt Cutts are up to no good, I decided to find my own three conspiracy themes to discuss for the coming week, perhaps they will give you the “secret insight” on how to rank on top of Google’s search results?? :S :

Welcome to eMail Week

Welcome to e-mail week. In my titles I will write eMail as I think this looks a bit cooler than e-mail and it is a way for me to write e-mail 2.0 but in another way. lol… THIS is e-mail week on jesperastrom.com and I will use this week to write five posts on how to use e-mail on the modern web. I will combine each post with either SEO, social media or conversion. We will cover win-back campaigns, link building and most importantly the intersection between marketing and dialogue.

This post will be a general post of how you can use e-mail on the modern web. You have seen your opening rates drop the past few years and you’re starting to question e-mail as a means for your communication. What you really should do is to start questioning yourself. E-mail is by far the most popular activity online, even surpassing search. The problem is not that e-mail has become bad, it is YOU who’ve become worse.

3 Reasons to like the New Facebook Design

I know some of you have been able to see the new Facebook Design for a while. For me today was the first day I got a sneak peak of it. I really like what I see. The new logged in features look a lot better from a user perspective and they have collected all the main navigation in a top-right manner. Follows the flow of “normal” navigational structures and I believe this will only allow for Facebook to become accessible to more people.

Why E-mail has Been my Best Friend since 1996

There is a lot buzz about this thing out there we call social media. People have a difficult time realizing what this “new thing” is supposed to be good for. At the same time this new thing seems to grow as fast as a flu virus in a crowded room.

People are also starting to question whether or not Social Media will kill other things on the web. I have previously written about this, and more significantly I have written about E-mail & Social media and how to combine the two. I don’t believe for a second that social media will kill e-mail as e-mail, by all means, is in fact an extremely social media. The whole point of e-mail is interaction between one or several people.

Facebook SEO aims to Rank On Brand names and Profiles

One of my friends knows about my infatuation with Facebook exploration and thus asked me a question about Facebook privacy that made me think of something.

Since a while back you have to uncheck a button in order to not show up in Google with your profile. This is quite straight forward. One thing which is not that straight forward are what is visible and why exactly that information is visible.

5 Easy Methods to Build Business through LinkedIn

It is nice to see how LinkedIn has managed to maintain their professional status amongst the social networks. Other networks such as Plaxo and user customized Ning communities have a tendency to turn into friend quarters. Being a friend quarter you have to compete against Facebook, Orkut, vKontakte or wer-kennt-wen which means you are probably dead.

But what is to earn from engaging in or letting your employees engage in LinkedIn. Personally I use LinkedIn when I want to find companies and people who can deliver online services to me when I have too much to do myself. If you have a business and work with YouTube, Social bookmarking promotion (quality, no quantity submission) or social platform development, then please connect to me here: Jesper Åström on LinkedIn

7 Next Step Advice when Thinking Traffic to Recurring Customer

I am sometimes talking about conversion and social media. I wrote a post that I called Online Marketing Matrix a couple of months ago where I posted this model. This model works well for ME. I suspect you can use it as a starting point in your discussion about where to go next. This post will explain in further detail how I think about this model and hopefully inspire to some discussion in the comments

Turn Waste of Time into Online Books through reCAPTCHA

Google has launched reCAPTCHA in order to help digitize books. Oh, yeah, this came as a surprise to you as well? It did for me at least. Actually, this is one of the reasons I love Google. They computed that we write about 200 million CAPTCHAs on the web every day. Each CAPTCHA takes about 10 seconds to write and thus we waste about 500.000 hours every day writing CAPTCHAs.

To make a long story short. Google decided that they wanted to do something with this otherwise wasteful use of time. As they are working on digitizing all the books in the world, they decided that they should put the two problems together and make them work for each other.

Confessions from an Annoyed yet Modern SEO

Search Engine Optimization has been a part of the web since search became the most popular activity out there. Now people argue that SEO isn’t important anymore due to the emergence of the social web and the constant evolution of the web infrastructure and the possibilities that come with it. This is what I think.