Jesper Åström is a bootstrap:er and an internationally renowned digital tactics consultant.

Jesper has over 40 000 hours experience in digital tactics covering more than 500 campaign launches and helping businesses grow all over the world. The area digital tactics cover how to implement strategies and thinking in areas ranging from advertising, growth & engagement to data science and analytics.

Some thoughts on Attribution modeling

For those of you who are trying to figure out where to spend your media money this article might have some insights for you. Read it

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