Jesper Åström is an internationally renowned digital tactics consultant and speaker.

He has over 35 000 hours experience covering over 450 campaign launches, 7 global brand strategies and consulting in 5 seed to first round start ups. The area digital tactics covers how to implement strategies and thinking in areas ranging from advertising, growth & engagement to data science and analytics.

Some thoughts on Attribution modeling

For those of you who are trying to figure out where to spend your media money this article might have some insights for you. Read it

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Google’s Real time Reading Abilities

Google’s Real time Reading Abilities

As I was about to send an e-mail to a client, I got the prompt “We can see that you wrote “I enclose” in your message, but there are no files attached to your message. Want to send it anyway?”.