How to Create an Audience for Retargeting in Google Analytics
Creating an Audience in Google Analytics that can be used…
Jesper Åström is a bootstrap:er and an internationally renowned digital tactics consultant.
Jesper has over 40 000 hours experience in digital tactics covering more than 500 campaign launches, 7 global brand strategies and consulting in 5 seed to first-round startups. The area digital tactics cover how to implement strategies and thinking in areas ranging from advertising, growth & engagement to data science and analytics.
Some thoughts on Attribution modeling
For those of you who are trying to figure out where to spend your media money this article might have some insights for you. Read itLatest articles
When to use Demographics in Google Analytics
The Demographics report in Google analytics will show you an…
Active Users report in Google Analytics – Definition
In Google Analytics, the term “Active users” appear in two different places and mean two different things.
Cohorts Report in Google Analytics – Measure new users separately
If you want to know how the new users during…
Life Time Value Report in Google Analytics
The Life Time Value Report in Google analytics will show…
User Flow Report in Google Analytics
The User flow report in Google Analytics help us understand…
Set up Click Tracking in Google Tag Manager – Video Tutorial
This video tutorial shows you how to setup click tracking in Google Analytics.
How to use Audience Behaviour in Google Analytics – Google Analytics for Beginners
Just as with many other terms, the term “Behavior” is…
Bounce Rate in Google Analytics – Definition
A user can spend an hour on a page and read all of it, and then leave it, and count as a bounce. Learn why in this article about bounce rate in Google Analytics.
How to use Segments – Google Analytics for Beginners
Segments in Google Analytics allow you to break down almost any view into a segment that you want to analyze specifically.
How do I add a user in Google Analytics?
One of the more common questions you need to answer…
How to launch a Video on YouTube – LIVE Blogging
A few weeks back I got a request in my…
The Index – The most important piece of content I have written, only a few people will ever read
This post is most likely the most important one I…
Usability and ease are killing the open web – Adapting to the Filter Bubble – Algorithms vs. Humanity
I held a talk last night at Hyper Island in…
How to get more followers on Instagram
This blog post is a part of my “how to…
Content is shit, all hail viral mechanics!
The past 16 years I have had the great fortune…
How to deal With Facebooks Click-bait and Photo caption algorithm changes
Facebook announced two changes to their link algorithm today. 1. They…
Why is Facebook the only one allowed to be lazy
Many have the critics of Facebooks latest changes in post…
Google removed Keyword data from Analytics – 101 ways to get it anyhow!
Keyword data seems to be disappearing from Google Analytics. So….
LinkedIn Slots – Cool people should not read this!
I have found a new and exciting hobby, I like…
A/B-testing – A post Explaining The challenge and Solution for Marketing Managers
A/B-testing is something that is quite frequently discussed as something…
Does your QR-Campaign endure the Toilet test?
A lot of people disregard QR-campaigns as yesterdays fad. The…
What you eat don’t make me shit
So. I read this blog post. It made me remember…
Google’s Real time Reading Abilities
As I was about to send an e-mail to a client, I got the prompt “We can see that you wrote “I enclose” in your message, but there are no files attached to your message. Want to send it anyway?”.