Jesper Åström is an internationally renowned digital tactics consultant and speaker with over 35 000 hours experience covering over 500 campaign launches, 15 global brand strategies and consulting in 5 seed to first round start ups. The area digital tactics covers how to implement strategies and thinking in areas ranging from advertising, growth & engagement to data science and analytics.
For the past 20 years or so, I have worked with digital tactics. That means I have spent approximately the last 35 000 hours launching over 450 digital campaigns, written 7 global digital strategies and built endless technology to serve an endless ocean of needs and wants. I completed a book on viral marketing, which has been downloaded over 11 000 times and once held a lecture in Sambizanga outside Luanda in Angola. All of which has given me a unique perspective and humility to what working with digital marketing is all about.
I once sent more than 22 million emails in a week to people who didn’t want them, managed to DDOS the regulator of the Swedish stock exchange when marketing a change to their Code of conduct, was one of the first people to hack Facebook and once tried to catch the attention from the H&M senior management by putting print outs of Matt Cutts all over the interior of the elevators takin guests to the c-level floor. All of which, besides getting me into a lot of trouble, also taught me that failure is just something that happens continuously until you succeed.
In 2017 I published my first book called The System which outlies a systematic approach to viral marketing. On this website I try to write about the work I do so that you can follow the process form A-Z. I want to share as much as possible and I have two main channels for doing that – here on the blog and on YouTube.