Tweet Creating an Audience in Google Analytics that can be used as a secondary dimension, as a retargeting audience in Google Search Ads or Google Display & Video 360 is fairly simple. All you have to do is to follow the steps in this video. 1. Start out by visiting your Admin section of your … Read more
In Google Analytics, the term “Active users” appear in two different places and mean two different things.
Tweet If you want to know how the new users during a specific period of time are interacting with your website the Cohort report in Google Analytics is a great place to begin. Together with Segments it is one of the most powerful reports that exist in analytics when you want to study a specific … Read more
Tweet The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently a maximum of 90 days). Using the Life Time Value report for B2C Depending upon what business you are, you have different types of value … Read more
This video tutorial shows you how to setup click tracking in Google Analytics.
Tweet Just as with many other terms, the term “Behavior” is used with different meaning in different places in Google Analytics. The version I am explaining in this article is the option you can click under the main category Audience in the left hand navigation. Under this sub-menu you can find three different reports that … Read more
A user can spend an hour on a page and read all of it, and then leave it, and count as a bounce. Learn why in this article about bounce rate in Google Analytics.
Segments in Google Analytics allow you to break down almost any view into a segment that you want to analyze specifically.
Tweet One of the more common questions you need to answer when you’re in contact with a client who wants you to have a look at their Google Analytics is the question of: “So how do I add you to our Google Analytics?” Explaining this over the phone or via email can sometimes take humorous … Read more