SEO 202

4 Videos on Google’s view on Link Value

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There is always a lot of chat about how Google value different kind of links. Here are four important videos from Google and Matt Cutts that I think you should look through if you haven’t already done so. Also subscribe to their channel as they post about a video a week, sometimes more often.

It is friday so why don’t kick back and watch some vids right?

You shouldn’t always trust Google, especially when it comes to what works and what doesn’t. It is important however to follow changes in what they say. These are four videos of about 14 hrs (yes I’ve seen them all) of videos from the Google Webmaster account. These videos are solely about how they view links from different sources.

Duplicate content penalization – Exhibit A

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Duplicate content does penalize your website if your content exist on another strong domain. With penalization I mean that Google would push my page downwards in the SERPs because of that the content exists elsewhere. This means that if my content was supposed to be on page 1, then it is all of a sudden on page 3 or 5 or 10 or not in the index at all. with filtering they mean that you get grouped under the little thing called “similar” in the SERP snippet.

13 Advice when Link building through Social Media

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Building links through social media is one of the most difficult practices out there. Here is a little example of how it could be done and what you should think about when trying to utilize the social capital of dialogue marketing for link building purposes.

I know the genuine people out there feel like I am an asshole for writing this post in such a cynical way. However, I am not really writing it for you. I am writing this post for those of you who struggle every day to build links that aren’t happy about your situation and want to try something new. Focus on person and not on page.