Tweet A/B-testing is something that is quite frequently discussed as something you should do. Yet, most marketing managers and online communicators still don’t. In fact. They dread the mere notion of having to test and change their digital campaigns. I will get to the solution and how to easily do an A/B-test. But in order [...]
Digital Marketing Blog
Tweet A lot of people disregard QR-campaigns as yesterdays fad. The mockery of the little black dotted squares seems to be endless. I don’t blame them. Most people in advertising suck at digital marketing. Billions are spent every year and only a few good examples can be produced as “success cases”. Thus. I was not [...]
23 Videos own USPs were quite unclear. I heard the two words Simple and Control. Meaning it is simple to setup and it is easy to control. If you are a corporation looking for a good skin to a video website.
Tweet So. I read this blog post. It made me remember what I sometimes forget. People are idiots. Or moreover, some people are idiots. This guy, or girl, seems to have lost what that is the reasonable digital equivalent of Newtons second principle – namely relevance. Relevance is the air that we all breath, the [...]
As I was about to send an e-mail to a client, I got the prompt “We can see that you wrote “I enclose” in your message, but there are no files attached to your message. Want to send it anyway?”.
Tweet Do you have a mobile CSS on your website? I think it is time you’d better get one. Especially if you work with lead generation, sales or any type of transaction on your website. Mobile traffic is increasing like a mother fucker and you need to be prepared for it. Are you still asking [...]
Hyper Island currently have 41 students creating their own version of “The game of ME”. A game of self description/improvement/management. Life Hacking in a box.
Tweet Thinking in terms of goal completion is essential when working with all types of SEO, social media and more specifically, the conversion of traffic in any shape or form from these channels. In this blog post I will present a way of working, you can use when you optimize your conversion funnel for 1. [...]
Tweet So I guess you have all seen the photos, the videos and the outcry about the Swedish culture ministers absurd act to eat of a cake installation that resembles the genital mutilation of a black woman. The whole installation is according to my view completely tasteless and absolutely outrageous. I am, however, not saying [...]
Tweet Sometimes we create campaigns supported by media. The media is aimed to drive traffic to whatever campaigns we have. In the case of using YouTube, an iPhone app or some kind of other product that is full of content that we assume will be consumed by the end user. However, in most cases, all [...]