Jesper Åström 
Tweet The Life Time Value Report in Google analytics will show you the total value you have earned for a group of users over a certain period of time (currently a maximum of 90 days). Using the Life Time Value report for B2C Depending upon what business you are, you have different types of value … Read more
Tweet The User flow report in Google Analytics help us understand how users move through different types of content on a website. This is one of those report that exist in two different places. Once under Audience where it focuses on your audience and their Nationality as a break down. When the standard Dimension is … Read more
This video tutorial shows you how to setup click tracking in Google Analytics.
Tweet Just as with many other terms, the term “Behavior” is used with different meaning in different places in Google Analytics. The version I am explaining in this article is the option you can click under the main category Audience in the left hand navigation. Under this sub-menu you can find three different reports that … Read more
A user can spend an hour on a page and read all of it, and then leave it, and count as a bounce. Learn why in this article about bounce rate in Google Analytics.
Segments in Google Analytics allow you to break down almost any view into a segment that you want to analyze specifically.
Tweet One of the more common questions you need to answer when you’re in contact with a client who wants you to have a look at their Google Analytics is the question of: “So how do I add you to our Google Analytics?” Explaining this over the phone or via email can sometimes take humorous … Read more
Tweet For those of you who are trying to figure out where to spend your media money in 2017, this article might have some insights for you. Summary of a very long article You need to purchase traffic using different bidding techniques in order to lower costs and have the best kinds of incentives throughout … Read more
Tweet So, I am sure you’ve heard about Cambridge Analytica and the way that they helped Donald Trump achieve victory in the US presidential election. Now, most of us aren’t billionaires and most of us don’t have connections like Steve Bannon. Yet, most of us would like to deliver relevant ads to people based on … Read more
Tweet This blog post is a part of the Swedish initiative #blog100 which was founded by the blogger Fredrik Wass in 2011 (if you need it, Google Translate it) as a challenge to blog every day for 100 days. The only other year I tried to fulfill the challenge, I decided to write 100 guest posts … Read more