Social Media

Social media Automation

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I thought I would write something about automation as I get many inquiries about this topic. What can be automated and what can not be automated online. My simplest answer is that everything can be automated. But most stuff shouldn’t be.

That’s why I LOVE spammers
Spammers usually look at vulnerabilities on the web and try to exploit them in any way possible. They automate as much as possible as they shoot from the hip and try to make a hit. I tend to look at spammers to see what smart solutions they have made that I can use to make my work more efficient. I use them and their creativity to become better at what I do. If something can be automated, it should be. If something can be created easier, then it should be. There is no natural law that says all dialogue has to be between two people. The only law in any social interaction is that everyone should get something out of the dialogue. Think win-win and the rest will follow.

What is a good Social media Automation?
If I for example can generate an automated response that solves a problem for another person, then that is a GOOD solution. If I however do not solve the users problem, then I get a problem. Thus it is in both peoples interest to make sure that any automation you do in social media (in particular) helps to solve problems rather than create them.

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PARTY your way to Social media Success

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For a long time I have tried to find a common ground for all successful Internet social media projects out there. What do they provide to their users that other projects do not? What do they give? What values do they bring? I guess this is a far from complete model, but as I finalized it I realized that the first letters in the words spelled PARTY and thus I got inspiration to this blog post.

Explaining the PARTY success model is quite easy, and I cannot find a single successful social media project that do not fullfil all of these criterias. Likewise non-successful social media projects fail on one or more of the criteria.

PARTY success model Explained
I will try to briefly explain each one of the letters in the PARTY success model. I will not get into defining what I believe is success. But considering my usual greed, it involves some kind of positive balance sheet as well as being highly popular.

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3 Rules of LinkedIn Recruitment

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Are you looking to recruit people through the web I suggest you have a look at LinkedIn. The past week I have been contacted by three recruiters through that community. One was very professional, but the other two were horrible. I will describe below what the good example did. I will however not mention who it was or from what company. Perhaps I will add that later on if I get ok from the person.

Anyways, here we go!

The First Rule of LinkedIn Recruitment – The subject and introduction
Try to be to the point. It should be obvious in the subject what your intentions are. Phrases such as “Recruitment opportunity” or “Job opportunity” or similar, the title of the position followed by the name of the company hiring.

A perfect title should look like this:

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Don’t do a workshop, do a workshow

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I am really looking forward to the first workshow that a company streams out over the web, allowing for interaction between people watching and people taking part of the workshow. Basically, the main idea with a workshow is quite simple. It is about a companys marketing or PR-department meeting up, like we allways do, and have a workshop. The only difference is that we stream it on the web, allowing us to get the answers to all those questions we try to solve.

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Social Networking and CRM

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There has been some discussion lately about using Social Network websites for CRM purposes. Besides the relationships you build when engaging in social networks, you sometimes need som kind of industrial model to go when trying to convince your bosses that this is actually simplifies your work.

The added value being that the users update their own “customer cards” as they update their profiles -> hence you save the maintenance costs of having your own CRM database.

Testing content
The whole idea started molding in my brain in 2006 when I wanted to test content on the users our social network Globy. I wanted to ask them for their opinion and discuss the content with them. We would then save the data and analyze it. Then we would change what we published and post it as new content. NOT!!

Quite frankly, we didn’t have a clue what we were doing, we where just doing it. We had our own social network and we thought we rocked. This was three years ago and we were making a buck running viral e-mail campaigns. Our failure however got me realizing that there was something greater with social networking as some succeded whilst others (read Jesper) failed terribly.

The above model came out of my conclusions. And I will shortly explain it below.

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Viral Marketing through Google Docs

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Here you see a picture of my newly added Google docs account. If you are working with any type of affiliate marketing this is the best launch pad for your viral campaigns. Using this, the pirate bay and YouTube, you can create an under ground viral campaign targeting special target groups.

How to prepare the Google Docs viral campaign
Create a Google Docs account. Depending on what your purpose is, you should create a user name that sounds pretty under cover. For example, if you work with sales of computer games or web hosting, you should create some kind of techy name that plays upon some well known profile within a game or within the industry.

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